Ads
A variety of real estate ads shown here, mostly Lennar and GL Homes. To see ads for Restaurants, please look on the Boston Market page.
Read More ›
OceanSide
ABOUT WCI COMMUNITIES, INC. WCI has developed master-planned communities where today there are over 150,000 residents who enjoy amenity-rich lifestyles. THE PLAZA AT OCEANSIDE At the heart of the 17-story luxury tower, residents can indulge in the approximately 40,000 square feet of indoor and outdoor designer amenities defining the concept of a resort destination location. With views of either the Atlantic Ocean or Intracoastal Waterway, the residences offer the perfect escape beyond the normal day-to-day. MY INVOLVEMENT I created the pieces shown left (and many more) to prepare for the opening of the OceanSide project’s sales center’s grand opening. The Master Brochure was incredible, and took the Best Brochure Gold PRISM Award for it’s beauty, and many sales awards for helping OceanSide open to a huge success. The brochure was designed to be interactive, and draw the customer in with a variety of touch sensations. The cover sported a satin overall aqueous, with a high gloss spot UV over the girl, water and sea shell. The property name is in gold foil. When you open the brochure, you are met by beautiful photos that crossover the spread, with UV coating, the white matte paper has spot colors of ink in a clean design, plus […]
Read More ›
Flyers
Lots of times, Lennar wanted flyers to hand out and show off their current specials. They had to be eye-catching and fun, yet get across a lot of information. WCI wanted flyers too… mostly to attract brokers. Different target, so a different perspective.
Read More ›
Emmens Preserve
LENNAR: One of America’s Leading Homebuilders Since 1954, Lennar has had the privilege of helping hundreds of thousands of families across America move into the next stage of their lives with a new home. Lennar builds homes in some of the most desirable cities in the nation and for all stages of your life: first home, move-up home, or a multigenerational home to accommodate your changing family needs. Their communities cater to all lifestyles and include urban, suburban, active adult and golf course living. EMMENS PRESERVE: About the Community Emmens Preserve provides the charming neighborhood atmosphere you want with fabulous resort style amenities. A gorgeous pool, cardio work-out room and coming soon Club House. Emmens Park features an amphitheater, outdoor kitchens, fire pits, bocce ball courts and a putting green where residents enjoy socializing. Enjoy the surrounding 29 acres of landscaped parks, lakes and trails. Extremely close to the beach. MY INVOLVEMENT While working in the LENNAR Division of Zimmerman, I was on the “A-Team” of Designers. What this means is that there were 4 of us designing all the campaigns for the nationwide account of Lennar, and all it’s divisions, sub-divisions, and even individual properties as needed. Emmen’s Preserve was one of […]
Read More ›
Heron Bay
ABOUT WCI COMMUNITIES, INC. WCI has developed master-planned communities where today there are over 150,000 residents who enjoy amenity-rich lifestyles. HERON BAY: ABOUT THE COMMUNITY Parkland is the preferred address in the region, and Heron Bay is the country club community of choice with 18 holes of championship golf, two stunning clubhouse recreational complexes, and a meticulously landscaped and maintained tropical environment of stately palm trees and flowering gardens. Heron Bay is developed by WCI Communities, Inc. MY INVOLVEMENT I upscaled the brand “look and feel” of Heron Bay, starting with the background (a piece of travertine marble from the model home center) and continuing with extravagant photo shoots, brochures with 5th color gold, satin overall varnish on a quality sheet, blind embossing the icon & logo, and creative use of die cuts to invite interaction with the final user. This was a huge success, and sales and prices soared. I won multiple awards for work done for this community.
Read More ›
OceanSide Sales Center
The OceanSide Resort Sales Center was a team effort… between myself, the Marketing Department at WCI and International Design and Display Group. The large “view” you see in the background is actually a photo shot from a helicopter, printed out on plexiglass and lit from behind, to make it appear as if real. There is a miniature of the building and surrounding amenities as the focal point. Floorplans line the back wall. When creating this, I took into consideration the path desired by the sales team for most effective demonstrations. Beginning with Aerials of surrounding community. Then lifestyle. How wonderful to live here… with beautiful photos and words… plus the amenities… all matching the “look and feel” of the brand. Then, third, the “bricks”. The actual floor plans. Lastly, the security and safety of the developer. At the time this office was built, no building existed. It was my job to make it “feel” as if it existed in the minds and hearts of the customer. It worked!
Read More ›
