LENNAR: One of America’s Leading Homebuilders
Since 1954, Lennar has had the privilege of helping hundreds of thousands of families across America move into the next stage of their lives with a new home.
Lennar builds homes in some of the most desirable cities in the nation and for all stages of your life: first home, move-up home, or a multigenerational home to accommodate your changing family needs. Their communities cater to all lifestyles and include urban, suburban, active adult and golf course living.
EMMENS PRESERVE: About the Community
Emmens Preserve provides the charming neighborhood atmosphere you want with fabulous resort style amenities. A gorgeous pool, cardio work-out room and coming soon Club House. Emmens Park features an amphitheater, outdoor kitchens, fire pits, bocce ball courts and a putting green where residents enjoy socializing. Enjoy the surrounding 29 acres of landscaped parks, lakes and trails. Extremely close to the beach.
While working in the LENNAR Division of Zimmerman, I was on the “A-Team” of Designers. What this means is that there were 4 of us designing all the campaigns for the nationwide account of Lennar, and all it’s divisions, sub-divisions, and even individual properties as needed.
Emmen’s Preserve was one of these New Communities that needed a whole Campaign, from logos to accessories… from billboards to ads, direct mail to master brochures and floor plans. What is shown here are some of my layouts for that community. While the “blocky” one with the tree logo was picked for this community, the “beachy” one was so loved by internal VPs that it was used for another community – just changing out the logo for theirs. Saved us designing a whole campaign for us, and the client loved it too!