Resumé

Award-winning, passionate and detail-oriented creative graphic design professional with over 20 years experience working in high-level agencies handling Fortune 500 clients. Ability to inspire a team or work independently and pro-actively. Quality well-designed creative graphic design produced within budget with high client satisfaction.

• Expert in Adobe Photoshop, InDesign, Illustrator, Acrobat. Knowledgeable in HTML5, WordPress, WordPress, SEO, Microsoft Outlook, Word, Excel & PowerPoint.
• Develop extremely high-quality, sophisticated and original creative graphic design concepts that reflect desired strategy per creative brief and/or marketing directives using data, research and target marketing OR step in and continue campaigns with current “look and feel” of brand, with amazing accuracy.
• Strong understanding of best practices of marketing, promoting and selling products or services.
Dynamic communication skills, improved workflow processes and brand adherence.
• Excels in all areas of graphic arts procedures and quality control for magazines, print, newspaper, point-of-purchase displays, billboards – regular and digital, packaging, collateral pieces, and so much more.

GL HOMES, Sunrise, FL | 6/15 – 8/15, 1/16 – 6/16
CONTRACT SENIOR GRAPHIC DESIGNER
• GL Homes in-house marketing department, preparing for opening 2 communities. Brochures, inserts, direct mail, email blasts, landing pages, newspaper and magazine ads, moving billboards.

ZIMMERMAN ADVERTISING LLC. Fort Lauderdale, FL | 10/07 – 5/15
SENIOR GRAPHIC DESIGNER, Retail Division
• Created point-of-purchase for fast casual restaurants, such as: pole banners, digital menu boards, wings, ESVs, in-store posters, banners, table tents, street signs, drive-thru signs, and translites. Print ads were mostly FSIs with coupons. Packaging, coffee mugs, t-shirts and other retail products, e-mail blasts, lock-ups, and digital assets.
• Adhered to strict, incredibly short deadlines, and accomplished a tremendous amount of production (approximately 880 jobs per year), with absolute brand adherence and quality consistency.
Key Accounts include: White Castle; Boston Market; AutoNation; Lennar; Dunkin Donuts; Florida Panthers, Party City and Giraffas Brazillian Cafés.

SENIOR ART DIRECTOR, Lennar Division
• Part of the 4- or 5-person “Elite-Team” designing for the entire Lennar USA account, as well as special communities such as Active Adult or Urban.
• Conceptualized with the Creative Director and/or designed new creative campaigns, brochures, direct mail campaigns, billboards, entire marketing campaigns according to what was needed for a specific community or event.

ARISTA GRAPHICS INC., Parkland, FL I 7/06 – 12/14 (Full time July 2006-Oct 2007. Part-time afterwards) CREATIVE DIRECTOR / PRINCIPAL
• Developed, designed and produced ad campaigns and collateral pieces for both commercial and residential real estate developers, including master brochures with inserts, direct mail and digital e-mail campaigns. Designed sales promotions, packaging, signage, corporate identity packages and displays for model centers.
• Creative direction and production of quarterly high-end magazine “Destination Tampa Bay.” Designed and assured adherence to brand’s look and feel. Hired and oversaw freelancers, art directors, photographers and various vendors.
• Implemented marketing plans for a variety of industries, including assisted living, oil, mobile parks, golf clubs, and charity organizations. Advertising, brochures, displays, newsletters, direct mail, e-mail and social media campaigns, sales centers, events, conference presences – and more, all with high-level customer service – for various clients throughout the United States and South America.
Key Accounts include: Destination Tampa Bay Magazine; High Ridge Industrial Parks; World Houston International Business Center; BMW Marketing Consultants; Dynalco; WCI Communities Inc.; Phillips and Associates PR firm; and Posnac JCC.

WCI COMMUNITIES INC., Coral Springs, FL | 2/99 – 7/06
CREATIVE DIRECTOR / SR. ART DIRECTOR
• In-house corporate agency for 7 east coast high-end luxury communities. Developed, designed and produced ad and marketing campaigns, collateral, sales materials, promotion pieces, signage, and corporate identity packages to drive record breaking traffic and sales. 2 of my communities were 43% of WCIs total sales.
• Conferred with architects, vendors, photographers and display companies to create the interior environments for the model centers.
• Brainstormed with VP of Marketing to conceptualize campaigns, strategies and directions for new promotions – targeting brokers, second home buyers, first home buyers, B2B, referrals, golfers, boaters and relocations.
• Specified materials and details. Obtained quotes from various venders for collateral, specialty and display products.
• Incorporated advanced Adobe and page layout skills.
• Designed and implemented server filing system.
• Maintained backups and archives of all completed jobs and server.
• Oversaw freelance or full-time art directors to insure creative excellence and brand adherence.
• Hired photographers, models and stylists for photo shoots.
• Creative-directed and styled photoshoots.
• Worked with Marketing team on event planning and execution.
• Awarded 13 PRISMs (South Florida Builders Association) for pieces designed.
• Awarded Marketing Person of the Year.
Communities: OceanSide Pompano Beach, Parkland Golf & Country Club, Heron Bay, Mosaic on Miami Beach, BellaMare and One Bal Harbour/The Regent Bal Harbour, Parkland Isles, St. James at Jensen Beach, Harbour Isles, Deering Bay, Jupiter Yacht Club and WCI corporate direct mail.

CREATIVE DIRECTORS ADVERTISING | STUDIO MANAGER | Coral Gables, FL | 1995 – 1999
Key accounts included real estate developers: Levitt Homes, US Homes, Avatar, Williams Island, Tile of Spain, Quail West, Peachtree City and more.

WRIGHT & COMPANY ADVERTISING | STUDIO MANAGER | Miami, FL | 1994 – 1995
Key accounts included: Majesty Cruise Lines, Dolphin Cruise Lines and The Crab House.

BERNSTEIN REIN ADVERTISING | GRAPHIC DESIGNER | Ft. Lauderdale, FL I 1991 – 1994
Key accounts included: $80 million dollar Blockbuster Entertainment, IMAX Theater, Florida Panthers, Florida Marlins, MTV, Pepsi, MCI, and various co-op advertising.

CREATIVE CONCEPTS PRINTING, INC. | PRESIDENT / CREATIVE DIRECTOR | Boca Raton, FL | 1984 – 1991
Key accounts included: FAU, Office Depot, Boca Raton Museum of Art, Fulda Tire, Marriott (Boca Raton), and numerous ad agencies, marketing and public relations firms.

AWARDS