ABOUT WCI COMMUNITIES, INC.
WCI has developed master-planned communities where today there are over 150,000 residents who enjoy amenity-rich lifestyles.
THE PLAZA AT OCEANSIDE
At the heart of the 17-story luxury tower, residents can indulge in the approximately 40,000 square feet of indoor and outdoor designer amenities defining the concept of a resort destination location. With views of either the Atlantic Ocean or Intracoastal Waterway, the residences offer the perfect escape beyond the normal day-to-day.
MY INVOLVEMENT
I created the pieces shown left (and many more) to prepare for the opening of the OceanSide project’s sales center’s grand opening. The Master Brochure was incredible, and took the Best Brochure Gold PRISM Award for it’s beauty, and many sales awards for helping OceanSide open to a huge success.
The brochure was designed to be interactive, and draw the customer in with a variety of touch sensations. The cover sported a satin overall aqueous, with a high gloss spot UV over the girl, water and sea shell. The property name is in gold foil. When you open the brochure, you are met by beautiful photos that crossover the spread, with UV coating, the white matte paper has spot colors of ink in a clean design, plus spot UV over the iconic photos on the bottom. The inside is a double truck spread aerial shot of the view front the penthouse (once it is built, that is).
Each floor plan was meticulously rendered in 3-d, showing how furniture would look in their prospective home. They were each printed out on a sheet, with the amenities level on a large sheet by itself.
The Rack brochure is like a “mini” version of the big brochure, but with more of a budget in mind. The crossovers, spot UV and some other minor things were cut, but the main look and feel of the community were kept.
I even kept the same look and feel running thru the Sales Center (seen on another page of this portfolio).