White Castle

ABOUT WHITE CASTLE Do they really need an explanation? 2×2 inch little steamed burgers with onions and pickles took the country by storm 90 years ago, and they haven’t stopped. MY INVOLVEMENT This particular project shown was to highlight their “Chicken Rings” with dipping sauces. The pieces shown are various Point of Purchase, like a digital translite, a counter mat, a pole banner, and a drive thru sign. Everyone liked the sense of movement I achieved by having the rings coming out from off the page at an angle, and having the sauce splashing from the ramekin. This was all created, pretty much. The sauces were made from shots we had of milk shakes. We had chicken rings, but of course not flying in. And, there was no barbecue sauce splashing. White Castle had to send us down their sauces so we could be sure to get the colors correct. The oranges and blues of the pieces are to keep with WC brand standards.
Read More ›